LOL, that’s NOT what the law of increasing returns is. :lol:
The law of increasing returns is a newer economic theory, centered on the impact of technology on our economies. Roughly put, it’s stating that the more of your technology on the market, the more people use it, and your returns increase. The more you sell, the more you sell, is the catchphrase.
The prime example of this is Microsoft and Windows. Sure, there are other operating systems out there, but because so many people use Windows, the majority of software is written for Windows, so more people continue to use Windows when starting out, instead of picking Linux, or Macs, etc. Not necessarily because it’s better, but because it’s more widely used. You learn to use Windows on one computer, and you can use it on 20 billion other computers, plus you can go to your local store and readily get software for it.
Consequently, price isn’t a factor to the consumer, because familiarity trumps cost, unless it’s substantially cheaper, cheap enough to convince enough people to switch to it that there will be a market for new related product development.
For example, say a company develops a car that’s driven by punching keys with your fingers. It’s more efficient, safer, cheaper, blah blah blah. But nobody wants to drive it, because the first time they need to stop, reflexively they’ll try and pump a now non-existent brake pedal instead of pushing a ‘stop’ button, and they’ll crash.
Torsten, to address your question, the theory of increasing returns is primarily based on repetition. That’s why the majority of keyboards all over the world are of the QWERTY layout. There are of course minor variations for different languages, but they’re all based on the QWERTY layout. Even keyboards for non-Latin based scripts (Arabic, Hebrew, Armenian, Russian, etc.) place the equivalent phonetic sound with its corresponding Latin based letter (as far as possible), on the QWERTY layout.
Of course there are a number of other alternatives, designed to be more efficient in terms of reducing the amount of finger movements needed, such as the Dvorak and Colemak layouts. Nobody wants to use them because a) it requires a significant amount of time to retrain your brain and reflexes to use the new layout and b)you can only use it at your keyboard, or a limited number of keyboards. Try going into another office, or internet cafe, and finding a non-QWERTY layout. The efficiency factor is severely offset by the practicality aspect.
So yes, the law of increasing returns is linked directly to typing. The very reason one can type without looking at the keyboard (after some training), is because you can sit down at nearly any keyboard and it’s the same.