What are household names?

Business English Lesson, Advanced Level

ESL/EFL Test #425 [color=blue]“The Growth of Business in Asia”, question 2

Many larger Asian companies, namely Chinese, Indian, Japanese, Korean and Taiwanese conglomerates, have become global names.

(a) common
(b) family
© household
(d) popular

Business English Lesson, Advanced Level

ESL/EFL Test #425 [color=blue]“The Growth of Business in Asia”, answer 2

Many larger Asian companies, namely Chinese, Indian, Japanese, Korean and Taiwanese conglomerates, have become global household names.

Correct answer: © household
[size=200]_________________________[/size]

Hi coach,
Could you please explain for me why we choose “household” instead of “popular”?
I don’t understand the meaning.
Thank you,
My/

Hello, Tramy Pro.

It is simply that the fixed phrase ‘a household name’ is a native collocation for ‘well-known name’. The other 3 answers do not collocate in this context.

Welcome back, Charles. You have been sorely missed.

Alan

Charles is back. That’s incredible news.[YSaerTTEW443543]

TOEIC short conversations: HR person calls job candidate to invite her to next interview.[YSaerTTEW443543]