In ‘We examined our competitive markets under the loop’ and ‘BRICS brands are shown in global rankings under the loop on Prestige Day 2014’, what does the phrase ‘under the loop’ mean, please？
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To me, it sounds like a rather awkward mix-up of the two phrases
‘in the loop’
and
‘under the wire’.
I can’t place a meaning on it unless it’s literal and talking about something like a point on a graph underneath a loop drawn on the graph, but somehow I doubt that meaning. I suspect it’s not correct English.
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See “under the loupe.” The reference is to a jeweler’s loupe and it means to examine something closely.
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