Trying to boil the ocean?

How often do you hear or use the phrase “to boil the ocean”? I heard it for the first time recently in connection with a start-up company that seemed to be trying to develop and launch too many products at the same time.

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I have not heard that one.

I agree that a startup should stay focused on a single product. A startup has no income, only huge expenses. Developing multiple products increases the already high expenses, without getting any closer to actually bringing in revenue.

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To boil the ocean or to drain the ocean means more or less ‘to try to do the impossible’. Expressions to this effect are locally used in the vernacular.

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I’ve never heard it but I like it!

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