Hi, in my TOEIC prep texts I have come across this term: brand evangelists. From the context the term appears in I would think that a brand evangelist is somebody who really believes in a certain brand because they think that brand is the best. Is that correct? Thanks in advance. Here is the sentence:
The benefits of blogging are many, but it seems that to build and achieve the best results using blogs, a company must cross a cultural chasm that turns customers into brand evangelists.