The TOEIC test was launched in 1978 and up until around 2015 it constantly gained popularity and market share. However, with the rise of new digital technologies and business models the TOEIC hit a peak a couple of years ago and is in decline ever since. Other English language tests are much more easy to use and to administer. For example, the English assessment test by Duolingo is a lot more modern than the TOEIC. As this Google Trends chart shows the popularity of the TOEIC has been in steady decline and this trend is likely to accelerate with due to the rise of AI and big data.
You know Torsten, videos killed the Radiostar. As I remember, you take these exams with a computer at least the part where you have to speak, maybe language learners want to be exposed to more human experience than to AI. .
Hi Michael, thanks a lot for sharing your thoughts on this. Can you please tell me why you think taking the TOEIC is a more ‘human experience’ than taking the Duolingo assessment test?
Perhaps I did not say it clear, however, I was referring to TOEIC, that form of the exam is bound to a PC. I am not familiar with the Duolingo assessment test, so I can’t tell much about it. Honestly, I am a Telc fanboy, as I watched a few published exams and I liked it how they created an atmosphere, in which students are encouraged to speak and go far more beyond that. This is what I meant by human experience, instead of getting just a score of points, you also receive advice by experts for your future efforts.