Both the article and the lecture discuss about franchise. The article states that people should consider franchising as a best option as it help to start a small business under giant company, which is already established and provides three reasons for support. However, the professor disagrees with this idea by saying that although many people do believe that franchise is an useful option for small owner but recent studies show that by observing franchise closely it create many questionsions and provide three points to support her opinion.
First and foremost, the article claims that bussiness owner finds difficulty in their initial phase regarding goods supply. Whereas, franchise provides authentic supplies as well as protect from massive loss. The professor, however, says that this giant company forced owner to buy a specific items from location company suggest and sometimes that is more costly compared to market. Plus, the owners are not allowed to buy such a items from market in a cheaper price.
Second, the article posits that franchiese help to save money of advertisement as big companies have their own fancy and appealing advertisements. Therfore, the owner get benefit from that advertisement. The professor opposes this idea by saying that owner have to provide 6% of their total income to company for the advertisements. Moreover, advertisements are not really helpful for that particular business but it will be helpful for company’s own product only. She mentioned that owner get small profit suchas half of tthe total revenue from that advertisement.
Thid, the article posits that frnchise will be more secure compared to other business as failure rate is very low in a franchise. In addition, person without experience in a business can also get a benefit. The professor mentioned that franchise do not provide security, She suggest that if one will buy an independent bussiness then it will be two times more successful then first four year of franchise.