This week, we celebrate the ABC Ceremony vs. We celebrate the ABC Ceremony this week

This week, we celebrate the ABC Ceremony.
We celebrate the ABC Ceremony this week.

Which sentence sounds better?

Thanks.

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Both are fine and which one is better depends on the context.

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As Torsten has said, both are fine.
Note that the time adverbial is the only word/phrase that you can place either at the beginning or at the end of a sentence.
She talked to me yesterday. <<<>>> Yesterday she talked to me. (Both are acceptable)

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