The 'f-word' marketing campaign by Facebook

In Germany Facebook launched a TV marketing campaign running commercials that are based on words starting with ‘f’ such as ‘Fehler’ (mistakes), etc. The entire purpose of the campaign is damage control of course. I wonder what the ‘f-word’ marketing campaign would look like in an English speaking country. Maybe the slogan would be ‘Fuc* Facebook’ or something similar?

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