Tap into

Hi, everyone.
Could you please help me to understand the following sentence:

“Technology companies are tapping into the new English variations with products aimed at enabling users to add words that are not already in the English dictionary”.

It’s from the BBC article, dedicated to changes in English language. “New English variations” are hinglish (mixture of english and hindi), spanglish etc.

I don’t understand what “tap into the new English variations with products” means.

To tap into is a phrasal verb, meaning “to take advantage of”
Courtecy of thefreedictionary.com/tap+into

So, does it mean “companies develop products for hinglish speakers and make money out of it”?

Thanks, I focused on the first definition of “tap into” from the freedictionary: 1. To establish a connection with; have access to. And that confused me.

Yep, that would be a good way to put it, in my opinion.

Thank you very much))