making lure is a science - some odd slogan?

English as a Second Language English Vocabulary, Grammar and Idioms
1

Hello,

Making Lure is a Science.

This is a fishing company’s slogan. I think Lure should be lures. Making Lures is a Science. Besides, should “a” put in front of “Science”? I’m curious.

Thanks in advance,
sweetpumpkin

2

Making a lure is a science.
Making lures is a science.