Creative as a noun?

English as a Second Language English Vocabulary, Grammar and Idioms
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Hi, it seems that the word creative can also be used as noun. Maybe this is a new term in online marketing? I came across the following sentence which was written by a US American marketing professional:

In addition to the multi-lingual Banners we have available in many sizes, and languages, we are now also offering a very unique creative.

So, my question is how popular is this expression? I mean, would the average native speaker know it?
Thanks in advance and Happy New Year :slight_smile: !

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I think it is a typographical error (the word one being omitted). Creative is not a noun in standard English.

(The page does not seem to be carefully edited-- banners need not be capitalized and no comma should be placed after sizes.)
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So, in English Fan’s quotation,

– which is meant, Jamie, creative department or creative work?
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