Hi, it seems that the word creative can also be used as noun. Maybe this is a new term in online marketing? I came across the following sentence which was written by a US American marketing professional:
In addition to the multi-lingual Banners we have available in many sizes, and languages, we are now also offering a very unique creative.
So, my question is how popular is this expression? I mean, would the average native speaker know it?
Thanks in advance and Happy New Year !