Assignment: On our last meeting a management consultant has advised us seven...

English as a Second Language Preparation for and help with the TOEFL® Test and
1

Hello!
I am a 3rd year IBA student at University. Our Course Book for English classes is ‘Market Leader’, Upper-Intermediate, OUP, 2006, D. Cotton. At the end of each unit there is a case study. Our task, depending on the topic of the unit, is to write either a report, a memo, a summary and so on.
What I would like you to do is to look at my latest assignmet and correct both grammar and lexical mistakes. The case study is about a sports car manufacturer which has been losing its market share and profit over the last two years, and my role is that of a manager who, after carefully examining the situation, presents his recommendations to the General Manager. Here is the text:

SUPREMA CARS

Options analysis report

Executive summary

On our last meeting a management consultant has advised us seven options to increase the company’s profit. Two of them were ruled out (a joint venture with an overseas manufacturer, accept the approach of a major European manufacturer), because of the factors, which are not acceptable for our company. The management team has been discussing the other five options during last week.

Introduction

This report will look at:
• Pros and cons of the options
• Recommendations to increase sales and market shares.

Findings

  1. By cutting the prices of the cars we will gain new customers, but, on the other hand, there will be no financial opportunities to raise a workers salary and to repair the roof of the factory.

  2. By installing automated machinery we will be able to cut productions costs and modernise the factory, but to do this we need to raise prices by 20%.

  3. If we increase production, we will have the problems with the morale of workforce. Workers think this will have a bad effect on the quality of the cars. Dealing with the subcontractors will bring down company’s reputation and client’s loyalty.

  4. The American market is the biggest one in the world. A major launch of the cars in the United States opens big opportunities for our company. Selling in the US could transform our fortunes in the long term.

  5. The market of the sporty, environmentally friendly, dual fuel, small cars is very competitive and supposes a use of high-technologies and considerable financial resources.

Conclusion

Try to get additional finance from an outside source then have a major launch of the cars in the United States.

Recommendations

  1. For the avoidance of troubles with the Unions we need to repair the roof of the factory as soon as possible.
  2. Raise prices by 5-10% to produce workers wage rise.

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