Which is a vs What's a

We often hear “What’s a better watch a Longines or Rolex?” and depending on the context of the question, it can be answered several ways. Let us address each and every one of them, shall we?

  1. Should it be “Which is” instead of “What’s is”?
  2. Should there be a comma after “watch”?
  3. Should it be “answered in several ways”?
  4. Should it be “each of them” instead of"each and every one of them"?

Thanks.

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Yes, but don’t be surprised to see “What’s”.

Yes, or maybe a dash.

Either is OK.

Either is OK, but “each and every one of them” emphasizes that you are going to be very thorough.

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