Hi, I’m reading a text about corporate blogging and there is this phrase:
What we discovered was that for the majority of our survey sample, (which includes some of today’s biggest corporations and scrappiest underdogs), corporate blogs are living up to all the hype.
Now, I’d like to know whether scrappiest underdogs refers to small insignificant companies or small, insignificant and unprofitable companies or none of both. How would you define a company that belongs to the scrappiest underdogs category?
Merci.
Fabrice