Since new products are usually initially adopted by a few consumers and only spread later and gradually to the rest of the population, companies that introduce new products must be well financed so that they can stay ..... until their products become a commercial success.

English as a Second Language Single question discussions
1

Since new products are usually initially adopted by a few consumers and only spread later and gradually to the rest of the population, companies that introduce new products must be well financed so that they can stay ..... until their products become a commercial success. (*) aboard (*) abreast (*) afloat (*) aloft

This is a companion discussion topic for the original entry at https://english.best/questions/7389,since-new-products-are-usually-initially-adopted-by-a-few-consumers-and-only-spread-later-and-gradually-to-the-rest-of-the-population-companies-that-introduce-new-products-must-be-well-financed-so-that-they-can-stay-___-until-their-products-become-a-commercial-success/