Putting something into the red?

"The rub for producers is that they pay such extravagant prices for these properties that the excess load on the budget often puts the movie into the red. "

There are two parts I understand here. Does rub mean sort of like a nagetive point? What does “puts the movie into the red” mean?

To sleep: perchance to dream: ay, there’s the rub;size=84[/size]

Hi cooliegirly

The word rub means difficulty or problem.

In the red means operating at a loss.

The word red refers to red ink which, when used on financial documents, would indicate a loss.


Ah, I see!