Media plays a very important role in our everyday lives and has a very strong influence in molding the youth. Media also has a strong influence on molding the Youth as a social category. Examples of media are newspapers, television, radio, internet and magazines.
The youths always feel like being as fashionable as their favorite film actress. They often feel like copying the hairstyle that their favorite television actor and sports person have? I am sure some of the girls among us have often made attempts to walk like some famous ramp models. I am sure some of us guys have always wanted to wear what some of the top actors of the industry do! And now, if someone says the media does not influence him, its totally wrong. Media influence him and play a very important role in the molding of him. Now the youth as does as he sees of current era in media and his formation is changing same as he does and thinks.
There are a lot of positive things in media. The youth get a lot of information by media, he watches the television and see the celebrities, most of fans follow what his ICON says. We see Amitabh bringing awareness about Polio Drops and The entire Indian cricket team trying to bring awareness on HIV etc., as it is more appealing. Since every individual depends on some media or the other for the latest News and updates this is the best way to bring awareness in the society.
The positive effects are surely celebrated by one and all. But there is a need to prevent the media from having a negative influence in the molding of youth.
When the young try to imitate your role models of the glamour industry, are you thoughtful enough to distinguish between the right and the wrong? It is often seen that young girls and boys imitate their role models blindly. The negative things the celebrities do are often talked about. The controversies in the lives of the celebrities are often highlighted by the media. This leads to a blind imitation of what appears in the news.
The negative effects of media on children are manifested in terms of their changing mental setup and the declining quality of their lifestyle. Children, who should invest their time in reading good books, studying, playing outdoors, exercising and engaging in social activities, today, spend their evenings glued to the television. The Internet that is easily accessible to even small children exposes them to things they need not know and will not understand.
New research reveals that media use may contribute to shaping not only adolescents’ developing beliefs about gender, race, sexuality, and beauty ideals but also their brains and biology.
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