Jamie’s Not so SMART discussion reminded me of an article I read about the marketing blunder Mitsubishi made in Spanish speaking countries. According to that article Mitsubishi had trouble selling their Pajero car until they realized that pajero was not the right name for a car in Spanish speaking countries.
Also, I think Rolls Royce once offered a model called Morning Mist. When they wanted to launch the car in Germany they were experiencing great difficulties – the word mist exists in German too. However, its meaning is completely different to the English mist…
Any other examples of marketing blunders?[YSaerTTEW443543]
TOEFL listening lectures: Which event or development did not strongly influence the history of bread?[YSaerTTEW443543]