down-to-earth audience

what kind of audience are “down-to-earth audience” ?

for example in “things might look more convincing to a more down-to-earth audience”.

‘The audience’ would refer to people listening to music at a concert for example but it could also refer to the general public who would be reacting to a piece of news or information. ‘Down-to-earth’ describes people who are pragmatic and look at life in a practical. realistic way.