difference between advertising slogan and tagline?

Hi everybody,

What exactly is the difference between an an advertising slogan and a tagline? Is a usually longer and more complex than a tagline? If so, where and how would you draw the line between both?

Many thanks,

TOEIC listening, photographs: A couple on a park bench[YSaerTTEW443543]

I would say that a “tagline” is intended to define where an organisation stands, while an “advertising slogan” promotes what it has to offer.

Thus the tagline should appear on all company literature, for instance; but the advertising slogan should appear only on material relevant to its product.

(No doubt the two would be synonymous, in some cases.)


Good morning Mister Pedantic,

Your explanation makes perfect sense. Thanks a lot for responding so fast!
Have a great day.

TOEIC listening, photographs: Happy scholars[YSaerTTEW443543]

You’re welcome, Torsten!

But I should add that my interactions with various marketing departments have been very much those of a one-legged hedgehog with the juggernauts on an 8-lane motorway. So a marketing professional might well say something different.

Best wishes,