Blow-up hype - what does it mean?

English as a Second Language English Vocabulary, Grammar and Idioms
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Hi, please could you tell me what ‘blow-up hype’ means? It was used by my friend in the context that ‘blow-up hype was promised…’

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Я бы сказала, что blow up hype это “раздуть из мухи слона” :grin:
Blow up hype was promised- скандал был обещан

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Спасибо, Наталья, за исчерпывающий ответ! )

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